RALPH LAUREN
I lead the digital copy and content team and oversee storytelling for the World of Ralph Lauren brands. It is my job to translate global campaign strategies and seasonal brand messaging into the digital experience while optimizing best practices. This role has pushed me beyond fashion, writing for interiors, hospitality, sports, gaming, sustainability, social responsibility, and more.
Naiomi Glasses x Polo Ralph Lauren
The inaugural collaboration of the Ralph Lauren Artist in Residence program. This digital-first campaign honors Navajo heritage and centuries-old weaving traditions.
Spring 2024 Runway
Coverage of the Ralph Lauren Collection runway event, including inspiration and craftsmanship storytelling along with social-first content franchises.
2020 Tokyo Olympics
As the Official Outfitter of Team USA, our content focused on the athletes stories and a closer look at the Opening and Closing Ceremony uniforms, sustainably made in America.
SEASONAL BRAND CAMPAIGNS
Women’s Polo
An editorial destination for the launch of intimates and sleepwear, including a fit guide
Men’s Polo
A dynamic campaign incorporating the collection’s bold colors and graphics, inspired by motocross racing and Ralph Lauren’s love of automobiles
SEASONAL BRAND CAMPAIGNS
Ralph Lauren Home
A showcase of the Spring/Summer 2023 lifestyle, styled with Heritage Icons bedding
SEASONAL BRAND CAMPAIGNS
Ralph’s Coffee
A hub for Ralph Lauren’s coffee brand, featuring café locations, blend descriptions, and a story on how it all started.
Ralph Lauren App
SEO Optimisation
User Experience
Copy and content designed to improve the user experience on RalphLauren.com and the Ralph Lauren App along with optimizing best digital e-commerce practices to retain and acquire new customers.
