BARNEYS NEW YORK
One of my favorite brand voices. Originally defined by creative director Glenn O’Brien, Barneys’ signature wit was sophisticated and sly. As the copy and editorial manager, I owned messaging across all print and digital marketing communications, including The Window magazine. Working at such a legendary institution was extraordinary: there was always an interesting story to be told.
Digital Campaigns
Strategized monthly content plans in partnership with marketing, merchandising, and creative teams. Owned campaign copy development and ensured consistency across channels.
Site Editorial
Developed an editorial calendar in alignment with business needs, cultural happenings, and brand strategy to drive sales. Wrote to all creative placements on Barneys.com.
Digital Look Books
Partnered with brand creative teams to develop dynamic concepts and messaging for seasonal look book campaigns. Balanced the Barneys brand voice with each individual brand identity.
Email Marketing
Wrote engaging copy to drive customers to Barneys.com, implementing best click-through practices while maintaining brand integrity. Partnered with email marketing team to plan monthly content calendar.
Store Windows
Captured attention with informative and engaging campaign messaging on the iconic Madison Avenue window displays.
The Window Magazine
With the creative team, along with a team of freelance writers and photographers, I produced and edited four issues a year. I also wrote an editor’s letter, designer profiles, and hed/deks for each fashion feature.
Special Projects
Having the opportunity to work on unique projects was one of the great things about working at Barneys: from artist collaborations, such as the Haas Brothers holiday campaign, to philanthropic partnerships, such as The Black Leather Jacket auction at Christie’s.