BRAND IDENTITY & STRATEGY
When you don’t have a clear sense of who you are, it is easy to flounder. A strong identity is key to a brand’s success. With a distinct vision of what your brand is about and a clear strategy for generating awareness, you are positioned to make an impact. I work with brands to do this: define their identity and develop strategies to empower growth.
A B2B startup on a mission to modernize the way CPG brands establish, expand, and grow sustainably within the US market.
I was hired to help solidify their brand identity by defining the purpose, mission, story, strategy, and key differentiators for rounds of series seed funding
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Ensembl
A high-performance stackware brand: stackable cookware designed to enhance your life and optimize your space.
I was brought on by the Whitman Emorson agency to define Ensembl’s content strategy, including their editorial mandate & vision, editorial architecture, and content types & examples.
BEAM Projects
A real estate project management company specializing in institutional office spaces.
I was tasked with naming the company, defining their brand identity, and putting their mission and core values into words.
